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The 2017 Toyota Prius is Almost as Award Winning as John Elway. Almost.

John Elway knows a little something about winning awards. Two time champ with an MVP award? Clearly, he's set a high standard. But the 2017 Toyota Prius is making a strong case, having won two recent awards. The Prius has been named the 2017 Eco-Friendly Car of the Year by Cars.com, and the Best Hybrid Car for the Money by U.S. News & World Report.

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Toyota Rally RAV4 Starts the 2017 Season with a Win!

After more than 140 brutal stage miles, Ryan Millen and co-driver Rhianon Gelsomino took their RAV4 to the top step of the podium this past weekend at the Perce Neige Rally. The result was the best possible way to start the season, and it put the pair out front early in the 2WD Class for the newly formed American Rally Association (ARA) championship.
Perce Neige is in the town of Maniwaki, Quebec, and it doesn…
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Good Housekeeping Names 2016 Prius Two Eco Best New Hybrid

NEW YORK (January 18, 2017) – Good Housekeeping this week announced the winners of its Best New Car Awards for 2017, and selected the 2016 Toyota Prius Two Eco as the Best New Hybrid. The Awards appear in the February issue, on newsstands January 17.
The Good Housekeeping Institute worked with Car and Driver, the leading authority on all things automotive, to screen more than 100 new vehicles, narrowing it down to the top 25 for…
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Toyota Shows Up BIG Time at the 2017 Detroit Auto Show

The Toyota exhibit at the 2017 North American International Auto Show (NAIAS), from January 8-22 in Detroit will feature more than 45 cars, trucks and SUVs including the global premiere of the all-new 2018 Camry.
Camry, the best-selling car in America for 15 consecutive years and Cars.com’s “Most American Made” for the past two years, has evolved into an eye-catching sedan with this new generation for 2018.
The Toyota exhibit in Detroit’s…
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Toyota Invests in New Hybrid Technology

Toyota Motor Company has decided to expand the development of gas-hybrid models over the next five years.


A photo posted by Scott Race (@incrediblydetailed) on

This decision comes as consumer demand for more eco-friendly models continues to rise. The automaker intends to create new hybrid models that will both improve gas mileage and reduce emissions.

With 19 new lower-emissions powertrains set for release over the next five years, the automaker plans to lower carbon emissions by at least 15% compared to 2015.

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Toyota to Redesign the Camry for 2018

As drivers begin to flock towards the purchase of SUVs and trucks, Toyota has decided to revitalize its iconic Camry model.


A photo posted by LOYALTOYOTA (@loyaltoyota) on

The Camry has been America’s top-selling sedan for years, and now this legendary four-door is taking a huge step into the future.

Slated for a January 2017 debut at the North American International Auto Show, the 2018 Camry will not just come with an updated interior and exterior, but with new engine and transmission options as well.

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Toyota Does Breakthrough Science Stuff To Make Electric Car Batteries Last Longer

Breakthrough Contributes to R&D that will Lead to Longer Battery Life and Longer Driving Range for Vehicles Using Lithium ion Batteries
November 24, 2016
Toyota City, Japan, November 24, 2016?Toyota Motor Corporation has developed the world's first1method for observing the behavior of lithium ions (Li-ions) in an electrolyte when a Li-ion battery charges and discharges.

By using this method, it is possible to observe in real-time, the deviation of Li-ions?one of the causes of deterioration in the performance of Li-ion batteries. Toyota believes that this will provide essential guidelines for R&D that aims…
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Let's Talk Turkey About Child Safety Seat Tips and Thanksgiving Travel

It’s that time of year again when millions of Americans will hit the road to travel near and far to be with friends and family.  AAA predicts that 43.5 million Americans will travel by car this Thanksgiving season.[1]
The startling truth, however, is that 75 percent of car seats in the U.S. are not used correctly.[2]That’s why Buckle Up for Life, the national car seat education program from…
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Toyota Tundra Carries Ten-Foot-Tall World Series Trophy During Cubs Victory Parade

Toyota, the official automotive sponsor of the Chicago Cubs and Wrigley Field, congratulates the Cubs on their historic World Series Championship!

During the victory parade, a ten-foot-tall replica of the World Series trophy will be carried in the bed of a 2017 Toyota Tundra. A second Tundra will carry Clark, the official mascot of the Cubs, who will be waving to fans along the parade route. A RAV4, featuring an exclusive Cubs wrap, will round…
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Toyots and American Soldier Network Honor Decorated Veteran

“…Heroism is the dazzling and glorious concentration of courage.” - Henri Frédéric Amiel

Courage is something Congressional Medal of Honor recipient John Philip Baca has often displayed, whether fighting for freedom overseas or fighting for issues facing fellow veterans in the U.S.
On Feb. 10, 1970, U.S. Army soldier Baca was stationed in Vietnam, serving on a recoilless rifle team in Phuoc Long Province. When the lead platoon of his company was…
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