Toyota

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Toyota Does Breakthrough Science Stuff To Make Electric Car Batteries Last Longer

Breakthrough Contributes to R&D that will Lead to Longer Battery Life and Longer Driving Range for Vehicles Using Lithium ion Batteries
November 24, 2016
Toyota City, Japan, November 24, 2016?Toyota Motor Corporation has developed the world's first1method for observing the behavior of lithium ions (Li-ions) in an electrolyte when a Li-ion battery charges and discharges.

By using this method, it is possible to observe in real-time, the deviation of Li-ions?one of the causes of deterioration in the performance of Li-ion batteries. Toyota believes that this will provide essential guidelines for R&D that aims…
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Let's Talk Turkey About Child Safety Seat Tips and Thanksgiving Travel

It’s that time of year again when millions of Americans will hit the road to travel near and far to be with friends and family.  AAA predicts that 43.5 million Americans will travel by car this Thanksgiving season.[1]
 
The startling truth, however, is that 75 percent of car seats in the U.S. are not used correctly.[2]That’s why Buckle Up for Life, the national car seat education program from…
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Toyota Tundra Carries Ten-Foot-Tall World Series Trophy During Cubs Victory Parade

Toyota, the official automotive sponsor of the Chicago Cubs and Wrigley Field, congratulates the Cubs on their historic World Series Championship!

During the victory parade, a ten-foot-tall replica of the World Series trophy will be carried in the bed of a 2017 Toyota Tundra. A second Tundra will carry Clark, the official mascot of the Cubs, who will be waving to fans along the parade route. A RAV4, featuring an exclusive Cubs wrap, will round…
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Toyots and American Soldier Network Honor Decorated Veteran

“…Heroism is the dazzling and glorious concentration of courage.” - Henri Frédéric Amiel

Courage is something Congressional Medal of Honor recipient John Philip Baca has often displayed, whether fighting for freedom overseas or fighting for issues facing fellow veterans in the U.S.
On Feb. 10, 1970, U.S. Army soldier Baca was stationed in Vietnam, serving on a recoilless rifle team in Phuoc Long Province. When the lead platoon of his company was…
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Ryan Millen Rally RAV4 Takes 2nd in First National Championship

An entire season of rally racing is a brutal test of man, woman, and machine.  This past weekend at the Lake Superior Performance Rally (LSPR), Ryan Millen, Christina Fate, and their capable Rally RAV4 secured a solid second place finish in the 2WD Class for the Rally America national championship.  It’s a serious accomplishment considering their RAV4 had a stock engine and transmission, as it competed against cars with sequential racing boxes, big turbos…
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Toyota's 2016 Yaris Is a Cost-Effective and Reliable Small Car Solution, Says AutoTrader

The 2016 Toyota Yaris is the smallest Toyota you can buy here in U.S., but it still brings big Toyota credibility to the table in key areas. Autotrader editor Jabari Jones recently outlined five good reasons to consider buying a Yaris in this video segment.

In addition to its ultra-maneuverable size and right-sized price tag, the Yaris benefits from Toyota's well-earned reputation for reliability. In fact, all scheduled maintenance is covered for two-years/25,000 miles, and Toyota's offers free 24-hour roadside assistance...

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Toyota Proud Sponsor of National Museum of African American History and Culture

Washington, D.C. -- Sept. 21, 2016 – The charge began with black veterans of the Civil War. Decades later, civil rights activists assumed the mantle. Now, thanks to the new National Museum of African American History and Culture (NMAAHC), we will have a better understanding of how the African American experience has helped shape us all.
 
The new museum, which opens this week in Washington, D.C., will preserve and display more than 36,000 precious…
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NY Times: 2017 Toyota Prius Arrives with a New Look, Improved Handling

The Toyota Prius has always stood for a particular kind of customer, suggest auto critic Tom Voelk in his review for The New York Times: environmentally conscious, not terribly concerned with style. More about substance. For 2017, Toyota has moved the Prius forward, albeit in an evolutionary manner. Click "play" in the video clip below to watch his full report.

The new model is more streamlined, with longer lines. jauntier hind quarter and distinctive new taillights. If Prius still doesn’t look like a traditional car, though, it drives more like one now. It’s quieter with reduced engine...

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Ryan Millen Wins The Ojibwe Forests Rally In His Rally RAV4

Following nearly three hours of intense racing, Ryan Millen and his Toyota RAV4 earned a first place finish at the Ojibwe Forests Rally. The stellar performance not only put the Rally RAV4 in a points tie with Cameron Steely in the 2WD Class, but it is the first time the team finished on the podium overall, regardless of vehicle class, nudging out more powerful, highly modified competitors. The finish by Millen and co-pilot Christina Fate…
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Toyta Helps Fund New Yellowstone Youth Campus with $1 Million Donation

Online gaming or using social media apps - kids often live in virtual environments.  But kids in Yellowstone National Park will soon have a new living environment to explore, with help from Toyota. 
 
Today the automaker presented a $1 million donation to the Yellowstone Park Foundation to support development of a new Yellowstone Youth Campus. The new campus will be a home for immersive youth programming in the park, creating a place of learning for future…
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