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Our Blog

Ryan Millen Rally RAV4 Takes 2nd in First National Championship

An entire season of rally racing is a brutal test of man, woman, and machine.  This past weekend at the Lake Superior Performance Rally (LSPR), Ryan Millen, Christina Fate, and their capable Rally RAV4 secured a solid second place finish in the 2WD Class for the Rally America national championship.  It’s a serious accomplishment considering their RAV4 had a stock engine and transmission, as it competed against cars with sequential racing boxes, big turbos…
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Toyota's 2016 Yaris Is a Cost-Effective and Reliable Small Car Solution, Says AutoTrader

The 2016 Toyota Yaris is the smallest Toyota you can buy here in U.S., but it still brings big Toyota credibility to the table in key areas. Autotrader editor Jabari Jones recently outlined five good reasons to consider buying a Yaris in this video segment.

In addition to its ultra-maneuverable size and right-sized price tag, the Yaris benefits from Toyota's well-earned reputation for reliability. In fact, all scheduled maintenance is covered for two-years/25,000 miles, and Toyota's offers free 24-hour roadside assistance...

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Toyota Proud Sponsor of National Museum of African American History and Culture

Washington, D.C. -- Sept. 21, 2016 – The charge began with black veterans of the Civil War. Decades later, civil rights activists assumed the mantle. Now, thanks to the new National Museum of African American History and Culture (NMAAHC), we will have a better understanding of how the African American experience has helped shape us all.
The new museum, which opens this week in Washington, D.C., will preserve and display more than 36,000 precious…
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NY Times: 2017 Toyota Prius Arrives with a New Look, Improved Handling

The Toyota Prius has always stood for a particular kind of customer, suggest auto critic Tom Voelk in his review for The New York Times: environmentally conscious, not terribly concerned with style. More about substance. For 2017, Toyota has moved the Prius forward, albeit in an evolutionary manner. Click "play" in the video clip below to watch his full report.

The new model is more streamlined, with longer lines. jauntier hind quarter and distinctive new taillights. If Prius still doesn’t look like a traditional car, though, it drives more like one now. It’s quieter with reduced engine...

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Ryan Millen Wins The Ojibwe Forests Rally In His Rally RAV4

Following nearly three hours of intense racing, Ryan Millen and his Toyota RAV4 earned a first place finish at the Ojibwe Forests Rally. The stellar performance not only put the Rally RAV4 in a points tie with Cameron Steely in the 2WD Class, but it is the first time the team finished on the podium overall, regardless of vehicle class, nudging out more powerful, highly modified competitors. The finish by Millen and co-pilot Christina Fate…
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Toyta Helps Fund New Yellowstone Youth Campus with $1 Million Donation

Online gaming or using social media apps - kids often live in virtual environments.  But kids in Yellowstone National Park will soon have a new living environment to explore, with help from Toyota. 
Today the automaker presented a $1 million donation to the Yellowstone Park Foundation to support development of a new Yellowstone Youth Campus. The new campus will be a home for immersive youth programming in the park, creating a place of learning for future…
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Take a Tour of Toyota's California-Based Design Studios

The Toyota Camry was at the top of the American-Made Index, compiled by, for the second year in a row in 2016. The best-selling sedan is assembled in Kentucky, and it is made with at least 75 percent domestically-sourced parts.

But not only are new Toyota vehicles manufactured in America -- many are designed here, too.

Calty Design Research, Inc. is a contracted portmanteau of "California" and "Toyota." It was first opened in 1973 in El Segundo as a beachhead into North American design by the Japanese auto company. In 1987, Calty rose to prominence for designing the Celica…

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TFS Named Most Community-Minded Company; Offers Payment Relief to Flooding Victims

Earlier this summer, Points of Light Foundation honored Toyota Financial Services (TFS) as the No. 1 most community-minded company in the financial sector. TFS partners with local non-profits, enables team members to participate in community activities, and has developed initiatives to support upward mobility through mentorship and educational programs.

Last week, rain began to fall in

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2017 Toyota Tacoma TRD Pro is Better and Togher Than Ever

It’s dirtier than ever and it’s coming soon!  It’s the highly anticipated return of the all-new Toyota Tacoma TRD Pro!  Whether tackling treacherous snow-covered terrain, driving off the beaten path, or surviving extreme conditions where roads fear to tread, the adrenaline-pumping Tacoma TRD Pro will be up for any challenge.

Based on the ninth-generation Toyota Tacoma pickup that launched last fall, the Tacoma TRD Pro will start getting down and dirty…
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Toyota and WWF Partner for Living Asian Forrest Project and Climate Change

WWF and Toyota Motor Corporation have entered into a five-year agreement aimed at accelerating the globe's transition to sustainability. Through this partnership, the organizations will work together to promote biodiversity conservation, raise environmental awareness and accelerate the move toward a "zero carbon" society.

Toyota is the first car company and the first Japanese company to sign a Global Corporate Partnership agreement with WWF. The agreement went into effect on July 1, 2016.

As part…
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