Autotrader Offers Inside Look at Incredible 2016 Toyota Camry

Consistently one of the most popular ponies in the stable here at John Elway's Crown Toyota Scion, we've nothing but love for our midsized mainstay, the Toyota Camry.

And, as it turns out, the Camry's also elicited a very similar reaction from Autotrader personality, Jabari Jones. Watch him go head-over-heels for it in the video below:

Though we'd certainly never knock the Camry's 178-horsepower entry-level engine, it admittedly can't quite hold a candle to its more muscular sibling, the available 3.5-liter V6.

Offered only with the XSE and XLE trims, this six-banger ...

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Toyota Charges Ahead To Make Better Batteries

For anyone (i.e. everyone) who’s ever panicked when their mobile device chirped, “low battery,” the future could be far less stressful, thanks to the advanced battery research of scientists at the Toyota Research Institute of North America (TRINA). A new breakthrough involving magnesium batteries may soon open the doors for smaller, longer-lasting batteries for everything from cars to cell phones.
 
What’s the Big Deal with Magnesium?
Magnesium metal has long been theorized…
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Ryan Millen Toyota RAV4 SE Wins Oregon Trail Rally

This past weekend at the Oregon Trail Rally in Portland, Oregon, Ryan Millen and his Toyota RAV4 SE finished ahead of all other 2WD competitors to win the class, and put the capable RAV4 in the top five overall. 
It wasn’t all smooth sailing though, as the team had to fight and claw for the win.  The three-day rally challenged the team, but they steadily kept moving forward, and eventually won the race.  
 
The first day Millen and Fate felt things out, keeping the RAV4 out of trouble, but several cars in class still lay ahead of them.  The…
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Toyota To Pioneer Use Of Biosynthetic Rubber in Engine and Drive System Hoses

Next month, Toyota will become the world's first automaker to use biohydrin, a newly-developed biosynthetic rubber product, in engine and drive system hoses.

Jointly developed by Toyota, Zeon Corporation, and Sumitomo Riko Co., Ltd., biohydrin rubber is manufactured using plant-derived bio-materials instead of epichlorohydrin, a commonly-used epoxy compound. Since plants absorb CO2 from the atmosphere during their lifespan, such bio-materials achieve an estimated 20 percent reduction in material lifecycle carbon emissions (in comparison to conventional petroleum-based hydrin rubber).

 The first vehicles to use vacuum sensing hoses* made from biohydrin rubber will be produced in May, with usage expected…

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The EPA Recognizes Toyota's 12 Years of Environmental Leadership

Since 2002, Toyota has saved over 16 billion kilowatt hours of electricity. That is the equivalent of powering 995,000 average American homes for an entire year.  Saving that much energy across Toyota’s 14 North American manufacturing facilities could not have been possible without the individual efforts of team members to reduce energy use in their processes and work areas. Their efforts have enabled Toyota to earn its twelfth consecutive U.S. Environmental Protection Agency Energy Star Partner of the Year Award.
 
“Being named an Energy Star Partner of the Year is a tremendous honor,” said Toyota’s Plant…
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The Toyota Lineup is About to Get Safer for Everyone

Toyota Safety Sense, a suite of accident-avoidance technology including Pre-Collision System, Lane Departure Alert, and Automatic High Beams, is about to become standard on almost every single Toyota model.

The best-selling automaker in the world announced last month at the New York International Auto Show that 25 out of 30 Toyota and Lexus nameplates would come with the Pre-Collision System standard by the end of 2017.

 

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All-New 2017 Prius Prime is Fun to Drive and Equally Efficient

The highly anticipated New York International Auto Show is currently underway in Manhattan. As such, automakers in various verticals--from luxury to sustainable mobility--are making some significant debuts. Toyota, for example, unveiled the all-new 2017 Prius Prime--a plug-in hybrid that promises to be even more economical than the standard model.

 

The #PriusPrime looking sleek during this morning's reveal. #NYIAS

A photo posted by toyotausa (@toyotausa) on

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The Scion FR-S is Now The Toyota 86

With its new home comes a new name and more. The former Scion FR-S will debut as the 2017 Toyota 86 at the New York International Auto Show with interior and exterior changes, as well as suspension and powertrain upgrades. The new Toyota 86 will go on sale at all Toyota dealerships this fall.

“When we announced the transition of the Scion models to Toyota we hadn’t planned on changing the names of our…
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Toyota RAV4 Ready for The 100-Acre Woods Rally

Fresh off the Sandblast Rally win in the NASA Rally Sport series less than two weeks ago, Ryan Millen and his Toyota RAV4 SE are preparing to take on 100 Acre Wood in Salem, Mo. this Friday and Saturday. A solid 60-plus field should present some good competition for the durable and capable RAV4.

Millen is currently sitting in second place for the championship, after a solid finish earlier this year at Sno*Drift. Interestingly…
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Middle School Students Attend STEM Day at Auto Club Speedway

 About 500 eighth-grade students from 17 middle schools in San Bernardino and Riverside counties will attend the seventh annual Auto Club Speedway STEM Day on March 18 as part of the Auto Club 400 Weekend.

The students will have an opportunity to do hands-on math and engineering exercises with student volunteers from local colleges and universities, as well as interact with exhibitors.

Science, technology, engineering, and mathematics (STEM) are foundations of the motorsports industry. Students…

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