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Ryan Millen Finishes 2nd at NEFR in His Toyota RAV4

When you turn in a flawless race performance, the results are usually always good.  The New England Forest Rally (NEFR), held this past weekend, was no exception to that rule.  Ryan Millen and his 2016 RAV4 SE finished in second place in the 2WD Class, just 14 seconds in back of the Ford Fiesta ST of Cameron Steely after over 100 miles of stages. The performance keeps Millen and co-driver, Christina Fate, in the hunt…
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Toyota Team Members Voluteer Helping West Virginia Flood Victims

Toyota Motor Manufacturing West Virginia (TMMWV) team member Tony Perry is known as “the Refrigerator.”
Perry, you see, has the strength and stomach to remove refrigerators and freezers from homes devastated by a record-breaking flood in Clendenin, W.Va., about 60 miles east of TMMWV. He’s one of more than 100 team members who have volunteered to help residents in the aftermath of the June 23 thunderstorms that dropped some 10 inches of rain…
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MIT Technology Review Recognizes Toyota for Innovations in Artificial Intelligence

What does it take to be considered one of the 50 Smartest Companies of 2016? According to MIT Technology Review, it takes a lot of innovation. A few of the companies of their list include 23andMe, which sequences genetics and has been making breakthrough after breakthrough in unlocking the secrets of our human genome, Amazon, which changed the way the world does its shopping, and SpaceX, which has been

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Sienna Ranked Top 10 Family Car of the Year

It’s the only minivan on the market with all-wheel drive. That distinction, along with recent technological and safety enhancements, is earning Toyota Sienna accolades from automotive industry leaders. and Parents Magazine have named Toyota’s long-cherished minivan one of the 10 best family cars of the year, and the winner in the Best Minivan category. The “Best Family Cars of 2016” feature appears in the July 2016 issue of the magazine, as…
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Toyota Safety Package TSS-P Wins Top Technology Award

Advance safety features for the masses: it’s a bold promise, but beginning with the 2018 model year Toyota will make Toyota Safety Sense, a driver-assist technology designed to mitigate or help prevent collisions, standard on almost every Toyota trim level in the United States. That promise was recognized last Thursday when the most advanced version of Toyota Safety Sense—TSS-P—won the New England Motor Press Association (NEMPA) Yankee Cup Technology Award.

Toyota accepted…
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Toyota Swaps Trucks with Owner of 1 Million Mile Tundra

Toyota customer Victor Sheppard was so satisfied with his Toyota Tundra, even after he had safely driven 1 million miles, he continued driving it. When Toyota saw the well-kept truck, they asked: What is a Toyota Tundra with more than a million miles worth?
For Toyota’s production engineers and team members, the truck’s longevity offers invaluable insight for future products. For Sheppard, it was worth a new truck.
Toyota Motor Sales, U.S…
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Toyota Signs BJ Baldwin To Multi-Year Off-Road Racing Sponsorship

Before a roaring crowd of AMA Supercross fans, Toyota announced its sponsorship of BJ Baldwin, off-road racing superstar and mastermind behind the successful #Recoil video franchise. “Ballistic” BJ, an off-roader who has won the grueling Baja 1000 twice without the assistance of a second driver, will join Toyota’s diverse roster of sponsored athletes and will field a Tundra TRD Pro Trophy Truck in the SCORE International and Best in the Desert (BITD) series.
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Autotrader Offers Inside Look at Incredible 2016 Toyota Camry

Consistently one of the most popular ponies in the stable here at John Elway's Crown Toyota Scion, we've nothing but love for our midsized mainstay, the Toyota Camry.

And, as it turns out, the Camry's also elicited a very similar reaction from Autotrader personality, Jabari Jones. Watch him go head-over-heels for it in the video below:

Though we'd certainly never knock the Camry's 178-horsepower entry-level engine, it admittedly can't quite hold a candle to its more muscular sibling, the available 3.5-liter V6.

Offered only with the XSE and XLE trims, this six-banger ...

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Toyota Charges Ahead To Make Better Batteries

For anyone (i.e. everyone) who’s ever panicked when their mobile device chirped, “low battery,” the future could be far less stressful, thanks to the advanced battery research of scientists at the Toyota Research Institute of North America (TRINA). A new breakthrough involving magnesium batteries may soon open the doors for smaller, longer-lasting batteries for everything from cars to cell phones.
What’s the Big Deal with Magnesium?
Magnesium metal has long been theorized…
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