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The Toyota Mirai is making waves in the alternative fuel movement

An alternatively fueled vehicle doesn't have to be something of intimidation, at least not anymore with Toyota's latest model, the 2016 Mirai. The Mirai is a zero-emissions, first of its kind hydrogen powered vehicle that's going to take the alternative fuel world (and your driving experience) by storm.

The Mirai will soon arrive here in Ontario, and

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Toyota Swaps Trucks with Owner of 1 Million Mile Tundra

Toyota customer Victor Sheppard was so satisfied with his Toyota Tundra, even after he had safely driven 1 million miles, he continued driving it. When Toyota saw the well-kept truck, they asked: What is a Toyota Tundra with more than a million miles worth?
 
For Toyota’s production engineers and team members, the truck’s longevity offers invaluable insight for future products. For Sheppard, it was worth a new truck.
 
Toyota Motor Sales, U.S…
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Toyota Signs BJ Baldwin To Multi-Year Off-Road Racing Sponsorship

Before a roaring crowd of AMA Supercross fans, Toyota announced its sponsorship of BJ Baldwin, off-road racing superstar and mastermind behind the successful #Recoil video franchise. “Ballistic” BJ, an off-roader who has won the grueling Baja 1000 twice without the assistance of a second driver, will join Toyota’s diverse roster of sponsored athletes and will field a Tundra TRD Pro Trophy Truck in the SCORE International and Best in the Desert (BITD) series.
 
“Joining…
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Ryan Millen Toyota RAV4 SE Wins Oregon Trail Rally

This past weekend at the Oregon Trail Rally in Portland, Oregon, Ryan Millen and his Toyota RAV4 SE finished ahead of all other 2WD competitors to win the class, and put the capable RAV4 in the top five overall. 
It wasn’t all smooth sailing though, as the team had to fight and claw for the win.  The three-day rally challenged the team, but they steadily kept moving forward, and eventually won the race.  
 
The first day Millen and Fate felt things out, keeping the RAV4 out of trouble, but several cars in class still lay ahead of them.  The…
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Toyota To Pioneer Use Of Biosynthetic Rubber in Engine and Drive System Hoses

Next month, Toyota will become the world's first automaker to use biohydrin, a newly-developed biosynthetic rubber product, in engine and drive system hoses.

Jointly developed by Toyota, Zeon Corporation, and Sumitomo Riko Co., Ltd., biohydrin rubber is manufactured using plant-derived bio-materials instead of epichlorohydrin, a commonly-used epoxy compound. Since plants absorb CO2 from the atmosphere during their lifespan, such bio-materials achieve an estimated 20 percent reduction in material lifecycle carbon emissions (in comparison to conventional petroleum-based hydrin rubber).

 The first vehicles to use vacuum sensing hoses* made from biohydrin rubber will be produced in May, with usage expected…

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The Scion FR-S is Now The Toyota 86

With its new home comes a new name and more. The former Scion FR-S will debut as the 2017 Toyota 86 at the New York International Auto Show with interior and exterior changes, as well as suspension and powertrain upgrades. The new Toyota 86 will go on sale at all Toyota dealerships this fall.

“When we announced the transition of the Scion models to Toyota we hadn’t planned on changing the names of our…
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The Toyota RAV4 Hybrid will take you places...with just one tank of gas

When you fill your 2016 Toyota RAV4 Hybrid's tank, you'll undoubtedly get the most bang for your buck because this crossover can take you for miles without stopping. However, you might find yourself doing just that as you soak up the beautiful views along the way.

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Family-Friendly Luxury in the 2016 Toyota Land Cruise

It's big, it's rugged, it's powerful, it's luxurious, and it all comes in one trim level; the 2016 Toyota Land Cruiser SUV will leave all of your loved ones smiling no matter how long or short the trip is. The folks at Automaker have made a five-point video about why you'll love it too and we certainly agree! With a powerful V8 engine, off-roading capabilities, features like a second-row DVD entertainment system and four-zone climate control, spacious seating for up to eight, and so much more, you'll wonder how you went so long without…

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Toyota Give Research Wheels

At the 2016 North American International Auto Show (NAIAS), Toyota is displaying a research vehicle based on the Mirai fuel cell vehicle which is equipped with satellite communications technology from Kymeta, a U.S.-based company that is the world’s leader in flat-panel antenna technology.
 
Toyota is working to enhance its connected technologies, including a plan to install a Data Communication Module into a broader range of its vehicles. The company is also considering…
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Toyota and Lexus Dominate the Cars.com Worry Free Index

If the prevalence of automotive reliability and dependability studies are any indication, consumers care a lot about how well their cars will hold up. It's easy to see why: The average car on the road is a record 11.5 years old, according to IHS Automotive. That's more than enough time for an unreliable choice to ravage your finances.

Surveys have shown that when it comes to buying a car, shoppers still want…
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